Social Media / Ad ROI Calculator
Ad Spend ($)
Leads Generated
Conversion Rate (%)
Average Sale Value ($)
Social media ROI measures the return on advertising spend (ROAS) by comparing revenue generated from a campaign to its cost. It accounts for leads, conversion rate, and average sale value.
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Tip: Track Customer Lifetime Value (CLV), not just initial sale — a $200 first order from a customer worth $2,000 over 3 years changes the ROI calculation dramatically.
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