CPM / CPC Calculator
CPM (Cost Per Mille) is the cost to show an ad 1,000 times. The standard pricing metric for display, video, and brand awareness advertising campaigns.
- 1CPM = (Total spend / Impressions) × 1,000
- 2Total cost = (Impressions / 1,000) × CPM
- 3Impressions = (Spend / CPM) × 1,000
- 4Lower CPM = cheaper reach for the same audience
Spend $2,000, 400,000 impressions=CPM = ($2,000 / 400,000) × 1,000 = $5.00
| Platform | Typical CPM |
|---|---|
| Facebook/Instagram | $5–$15 |
| YouTube | $4–$10 |
| Display network | $1–$5 |
| $20–$40 | |
| Connected TV | $15–$30 |
References
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