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Jak vypočítat LTV:CAC Payback

Co je LTV:CAC Payback?

LTV:CAC Payback Period Calculator helps you measure the effectiveness and profitability of your marketing investments.

Vzorec

Payback Months = CAC / (MRR per Customer × Gross Margin)

Průvodce krok za krokem

  1. 1Divide CAC by monthly gross profit per customer
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Worked Examples

Vstup
CAC $600, MRR $100, GM 75%
Výsledek
Payback = 600/(100×0.75) = 8 months

Common Mistakes to Avoid

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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