learn.howToCalculate
learn.whatIsHeading
Brand Awareness Cost Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formel
Cost per Impression = Total Spend / Total Impressions
Trin-for-trin guide
- 1Sum all brand campaign spend, divide by impressions
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Løste eksempler
Input
$5000 spend, 1,000,000 impressions
Resultat
CPI = 5000/1000000 = $0.005
Almindelige fejl at undgå
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
Klar til at beregne? Prøv den gratis Brand Awareness Cost-beregner
Prøv det selv →