learn.howToCalculate
learn.whatIsHeading
Calculates revenue lost to customer cancellations monthly or annually. Indicates business sustainability and need for retention improvements.
Trin-for-trin guide
- 1Count customers cancelled in period
- 2Calculate their average monthly value
- 3Multiply: churned customers × customer value
- 4Calculate churn rate: (churn ÷ start customers) × 100%
Løste eksempler
Input
$100k, 5% monthly
Resultat
$5k churn
Almindelige fejl at undgå
- ✕Counting only explicitly cancelled, not churned inactive users
- ✕Not analyzing churn reasons by segment
Ofte stillede spørgsmål
What's healthy monthly churn rate?
SaaS target <5%, enterprise target <3%; higher churn indicates product-market fit problems.
What causes churn?
Product issues, poor support, pricing concerns, competitive alternatives, and changing customer needs.
Klar til at beregne? Prøv den gratis Churn Revenue-beregner
Prøv det selv →