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Conversion rate is the percentage of visitors who complete a desired action (purchase, sign-up, download etc.). It is the fundamental efficiency metric for digital marketing and e-commerce. Increasing conversion rate by even 0.5% can significantly increase revenue without increasing traffic spend.
Formel
Trin-for-trin guide
- 1Conversion rate = (Conversions / Total visitors) × 100
- 2Revenue impact = (New CR − Old CR) / Old CR × Total revenue
- 3Improving CR from 2% to 2.5% on 10,000 visitors = 50 extra conversions
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What is Conversion Rate?
Conversion rate is the percentage of visitors who complete a desired action (purchase, sign-up, download etc. )
How accurate is the Conversion Rate calculator?
The calculator uses the standard published formula for conversion rate. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.
What units does the Conversion Rate calculator use?
This calculator works with inches, percentages. You can enter values in the units shown — the calculator handles all conversions internally.
What formula does the Conversion Rate calculator use?
The core formula is: Conversion rate = (Conversions / Total visitors) × 100. Each step in the calculation is shown so you can verify the result manually.
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