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A CPM (cost per mille) calculator determines the cost of 1,000 advertising impressions or computes total campaign cost from impressions and CPM rate. CPM = (total cost ÷ total impressions) × 1,000. Typical CPM rates range from $2–$10 for display ads, $15–$30 for video.

Trin-for-trin guide

1Input total ad spend and impressions
2Divide cost by impressions
3Multiply by 1000

Løste eksempler

Input

$5000 spent, 2 million impressions

Resultat

$2.50 CPM

Cost per thousand impressions

Almindelige fejl at undgå

✕Wrong parameters
✕Missing adjustments

Ofte stillede spørgsmål

What does this calculator do?

Set parameters

How do I use this calculator?

Run calculation

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