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An email open rate calculator determines the percentage of recipients who opened an email campaign. Open rate = (unique opens ÷ delivered emails) × 100. Industry average open rates range from 17–28%; rates below 15% suggest subject line or deliverability issues.

Trin-for-trin guide

  1. 1Input total emails sent and opened
  2. 2Calculate percentage
  3. 3Compare to industry benchmarks

Løste eksempler

Input
1000 sent, 250 opened
Resultat
25% open rate
Above average for most industries

Almindelige fejl at undgå

  • Wrong parameters
  • Missing adjustments

Ofte stillede spørgsmål

What does this calculator do?

Set parameters

How do I use this calculator?

Run calculation

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