Bounce Rate Calculator
Total Sessions
Single-page Sessions
Bounce rate is the percentage of website visitors who navigate away after viewing only one page without any interaction. High bounce rate may indicate poor content relevance or UX issues.
- 1Bounce rate = Single-page sessions / Total sessions × 100
- 2Average bounce rate: 40–60% for most sites
- 3Blog posts typically have higher bounce rates (50–90%)
- 4E-commerce and service pages: target < 40%
10,000 sessions, 5,500 bounced=Bounce rate = 55% — typical for content sites
| Site type | Typical bounce rate |
|---|---|
| E-commerce | 25–45% |
| Service/lead gen | 10–30% |
| Blog/content | 50–90% |
| News/media | 40–60% |
| Landing pages | 70–90% |
References
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