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NPS Calculator

Net Promoter Score from survey responses

NPS Calculator

Promoters (9–10)
Passives (7–8)
Detractors (0–6)

Net Promoter Score (NPS) measures customer loyalty with a single 0–10 question. Promoters (9–10) minus Detractors (0–6) gives a score from −100 to +100. Above 50 is considered excellent.

  1. 1Classify: Promoters (9–10), Passives (7–8), Detractors (0–6)
  2. 2NPS = % Promoters − % Detractors
  3. 3Passives are not counted in the score
  4. 4Benchmark: > 50 excellent; 0–49 good; < 0 needs work
60 Promoters, 25 Passives, 15 Detractors (n=100)=NPS = 60% − 15% = 45 (Good)
IndustryAverage NPS
Technology/SaaS31
Retail39
Financial services34
Healthcare27
Airlines35
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