Πώς να υπολογίσετε το L T Vto C A C Ratio

Τι είναι το L T Vto C A C Ratio;

Compares lifetime value to customer acquisition cost ratio to assess business unit profitability and sustainability. Critical SaaS metric.

Οδηγός βήμα προς βήμα

1. 1Calculate CLV (lifetime profit per customer)
2. 2Calculate CAC (total acquisition cost per customer)
3. 3Divide: CLV ÷ CAC
4. 4Compare: 3:1 acceptable, 5:1 excellent

Worked Examples

Common Mistakes to Avoid

• ✕Using gross profit instead of net profit for CLV
• ✕Including one-time setup costs in recurring revenue CLV

Frequently Asked Questions