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Πώς να υπολογίσετε το Net Promoter Score

Τι είναι το Net Promoter Score;

Measures customer satisfaction and likelihood to recommend using a simple survey. Predicts growth and identifies detractors and advocates.

Οδηγός βήμα προς βήμα

  1. 1Ask: "On 0-10 scale, how likely recommend to friend?"
  2. 2Score 9-10: Promoters, 7-8: Passives, 0-6: Detractors
  3. 3Calculate: (Promoters - Detractors) ÷ Total × 100%
  4. 4Track over time by segment

Worked Examples

Εισαγωγή
70% promoters
Αποτέλεσμα
NPS 60

Common Mistakes to Avoid

  • Only tracking overall NPS, not by customer segment
  • Not following up with respondents to understand why

Frequently Asked Questions

What's a good NPS score?

Below 0 poor, 0-30 good, 30-70 excellent, 70+ best-in-class depending on industry.

How do I improve NPS?

Follow up with detractors to fix issues, engage promoters for referrals, reduce passives.

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