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Tracks what percentage of customers from each signup cohort remain active over time. Measures product-market fit and customer satisfaction.
Guía paso a paso
- 1Group customers by signup month or year
- 2Track activity status in subsequent months
- 3Calculate % still active at each interval
- 4Graph cohort retention curves
- 5Compare across cohorts
Ejemplos resueltos
Entrada
100 start, 80 m1
Resultado
80% retention
Errores comunes a evitar
- ✕Not separating churn by reason (price, product, competition)
- ✕Assuming current retention continues unchanged
Preguntas frecuentes
What's healthy retention?
Week 4: 50% good, 75% excellent; Month 12: 30-50% good, 70%+ excellent depending on industry.
How do I improve retention?
Improve onboarding, increase feature adoption, solve core problems, and build community.
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