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Social Channel ROI Calculator helps you measure the effectiveness and profitability of your marketing investments.

Fórmula

ROI = (Revenue from Channel - Channel Cost) / Channel Cost × 100

Guía paso a paso

  1. 1Track revenue per channel, subtract costs, divide
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Ejemplos resueltos

Entrada
$3000 revenue, $500 cost
Resultado
ROI = (3000-500)/500 × 100 = 500%

Errores comunes a evitar

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

Configuración

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