Email Open Rate Calculator
Emails Sent
Emails Opened
Links Clicked
Email marketing metrics: open rate shows recipients who opened the campaign. CTR (click-through rate) measures clickers among openers. CTOR measures clicks per total send.
- 1Open rate = Opens / Sends × 100
- 2CTR = Clicks / Opens × 100
- 3CTOR = Clicks / Sends × 100
- 4Industry average open rate: ~20–25%
5,000 sends, 1,300 opens, 390 clicks=Open rate 26%; CTR 30%; CTOR 7.8%
| Industry | Open rate | CTR |
|---|---|---|
| Retail/e-commerce | 20–25% | 2–4% |
| Finance | 22–27% | 3–5% |
| Non-profit | 25–30% | 4–6% |
| SaaS/Tech | 20–25% | 3–7% |
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