Kuinka laskea Customer Acquisition Cost
Mikä on Customer Acquisition Cost?
Calculates the cost to acquire one new customer across all marketing channels. Essential for evaluating marketing efficiency and ROI.
Vaiheittainen opas
- 1Sum all marketing expenses (advertising, content, sales staff)
- 2Count total new customers acquired in period
- 3Divide: total spend ÷ new customers
- 4Analyze by channel for optimization
Ratkaistut esimerkit
Syöte
$5000, 50 cust
Tulos
$100CAC
Yleisiä virheitä vältettäväksi
- ✕Including overhead in CAC instead of direct marketing expenses
- ✕Not excluding retained customers from new customer count
Usein kysytyt kysymykset
What's a reasonable CAC?
Varies by industry; typically CAC should be recovered within 3-12 months of customer revenue.
How do I reduce CAC?
Improve conversion rates, focus on high-ROI channels, leverage referrals and organic growth.