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CAC Ratio Calculator helps you measure the effectiveness and profitability of your marketing investments.

Formule

CAC Ratio = LTV / CAC

Guide étape par étape

  1. 1Divide customer lifetime value by acquisition cost
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Exemples résolus

Entrée
LTV $1500, CAC $300
Résultat
CAC Ratio = 1500/300 = 5× (healthy: >3)

Erreurs courantes à éviter

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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Paramètres