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DAU/MAU Ratio Calculator helps you measure the effectiveness and profitability of your marketing investments.

Formule

DAU/MAU Ratio = Daily Active Users / Monthly Active Users × 100

Guide étape par étape

  1. 1Pull DAU and MAU from analytics, divide
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Exemples résolus

Entrée
10,000 DAU, 50,000 MAU
Résultat
Ratio = 10000/50000 × 100 = 20%

Erreurs courantes à éviter

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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Paramètres