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Impression Share Calculator helps you measure the effectiveness and profitability of your marketing investments.

Formule

Impression Share = Impressions Won / Total Eligible Impressions × 100

Guide étape par étape

  1. 1Check Google Ads columns for eligible impressions
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Exemples résolus

Entrée
5000 won, 10000 eligible
Résultat
IS = 5000/10000 × 100 = 50%

Erreurs courantes à éviter

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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Paramètres