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Trial-to-Paid Conversion Calculator helps you measure the effectiveness and profitability of your marketing investments.

Formule

T2P Rate = Paid Conversions / Trial Starts × 100

Guide étape par étape

  1. 1Count trials started in period, how many upgraded to paid
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Exemples résolus

Entrée
60 paid, 300 trials
Résultat
T2P = 60/300 × 100 = 20%

Erreurs courantes à éviter

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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Paramètres