CPM / CPC Calculator
Cost Per Click (CPC) measures the average cost of each click in a paid search or display advertising campaign. The primary bidding metric in Google Ads and other PPC platforms.
- 1CPC = Total ad spend / Total clicks
- 2Max CPC bid determines auction position
- 3Actual CPC is often below max bid (second-price auction)
- 4Higher Quality Score reduces effective CPC
Spend $500, 250 clicks=CPC = $500 / 250 = $2.00 per click
| Industry | Avg CPC |
|---|---|
| Legal | $6–$10 |
| Finance | $3–$8 |
| E-commerce | $1–$2 |
| Healthcare | $2–$4 |
| Technology | $2–$5 |
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