Kako izračunati Customer Acquisition Cost

Što je Customer Acquisition Cost?

Calculates the cost to acquire one new customer across all marketing channels. Essential for evaluating marketing efficiency and ROI.

Vodič korak po korak

1. 1Sum all marketing expenses (advertising, content, sales staff)
2. 2Count total new customers acquired in period
3. 3Divide: total spend ÷ new customers
4. 4Analyze by channel for optimization

Worked Examples

Common Mistakes to Avoid

• ✕Including overhead in CAC instead of direct marketing expenses
• ✕Not excluding retained customers from new customer count

Frequently Asked Questions