Kako izračunati Food Delivery True Cost
Što je Food Delivery True Cost?
The Food Delivery True Cost Calculator reveals the actual cost of ordering food via DoorDash, Uber Eats, Grubhub, or Postmates by computing platform markup (10–25% above menu price), delivery fee ($1–6), service fee (10–18% of subtotal), optional small order fee ($2–3 for orders under $15), and tip (typical 15–20%). On average, food delivery costs 50–80% more than dining in at the same restaurant — a $25 meal becomes $40–45 after all fees.
Formula
- MP
- Menu Price (currency) — Restaurant subtotal as shown in app
- M%
- Platform Markup (%) — Restaurant's percentage above dine-in price for delivery app listings
Vodič korak po korak
- 1Select your delivery platform (DoorDash, Uber Eats, Grubhub, Postmates)
- 2Enter restaurant menu price (subtotal of items as shown on restaurant's website)
- 3Enter platform markup percentage (18% average, varies by restaurant)
- 4Enter delivery fee ($1–6 depending on distance and time of day)
- 5Enter service fee percentage (10–18%, varies by platform)
- 6Set tip percentage (15–20% standard; calculated on subtotal + fees)
- 7Optional: small order fee ($2.50) for orders under $15
- 8Calculator computes true total and effective markup over menu price
Worked Examples
Common Mistakes to Avoid
- ✕Forgetting the menu price markup — restaurants charge 10–25% higher prices on delivery apps than dine-in to recoup platform fees
- ✕Not adding tip to the realistic 18–20% — tip is on the post-markup total, not original menu price, so percentages multiply
- ✕Ignoring small order fees — common for solo orders under $15, adds another 15–20% on top of all other fees
- ✕Underestimating frequency cost — ordering twice a week at $40 average = $4,160/year in fees alone
Frequently Asked Questions
Why is the menu price higher on delivery apps?
Platforms charge restaurants 15–30% commission, so most restaurants pass this on by raising delivery menu prices 10–25% to maintain margins. The same burger that's $10 dine-in might be $12 on DoorDash.
Are subscription services like DashPass worth it?
For users ordering 2+ times per week at $25+ per order, DashPass ($9.99/month, free delivery and lower service fees) typically saves $20–50/month. Casual users (1–2x/month) generally don't recoup the subscription cost.
How much do drivers actually earn?
Drivers typically earn $2–4 per delivery from the platform, plus the entire tip. Tipping 18–20% directly funds the driver — the platform takes the markup, service fee, and delivery fee.
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