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Cara Menghitung CAC Ratio

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CAC Ratio Calculator helps you measure the effectiveness and profitability of your marketing investments.

Rumus

CAC Ratio = LTV / CAC

Panduan Langkah demi Langkah

  1. 1Divide customer lifetime value by acquisition cost
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Contoh Terpecahkan

Masukan
LTV $1500, CAC $300
Hasil
CAC Ratio = 1500/300 = 5× (healthy: >3)

Kesalahan Umum yang Harus Dihindari

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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