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Cara Menghitung DAU/MAU Ratio

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DAU/MAU Ratio Calculator helps you measure the effectiveness and profitability of your marketing investments.

Rumus

DAU/MAU Ratio = Daily Active Users / Monthly Active Users × 100

Panduan Langkah demi Langkah

  1. 1Pull DAU and MAU from analytics, divide
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Contoh Terpecahkan

Masukan
10,000 DAU, 50,000 MAU
Hasil
Ratio = 10000/50000 × 100 = 20%

Kesalahan Umum yang Harus Dihindari

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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