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Cara Menghitung LTV:CAC Payback

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LTV:CAC Payback Period Calculator helps you measure the effectiveness and profitability of your marketing investments.

Rumus

Payback Months = CAC / (MRR per Customer × Gross Margin)

Panduan Langkah demi Langkah

  1. 1Divide CAC by monthly gross profit per customer
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Contoh Terpecahkan

Masukan
CAC $600, MRR $100, GM 75%
Hasil
Payback = 600/(100×0.75) = 8 months

Kesalahan Umum yang Harus Dihindari

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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