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Instagram Story CTR Calculator helps content creators and influencers understand and grow their revenue and audience metrics.

Formula

CTR = Swipe-Ups (Link Taps) / Story Impressions × 100

Guida passo passo

  1. 1Check story insights for impressions and link tap count
  2. 2Apply the formula with your actual platform data
  3. 3Track over time to identify growth trends

Esempi risolti

Ingresso
500 link taps, 20,000 story impressions
Risultato
CTR = 500/20000 × 100 = 2.5%

Errori comuni da evitare

  • Using gross revenue without subtracting platform fees
  • Comparing metrics across platforms without adjusting for platform differences

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