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Social media reach is the number of unique accounts that see your content. Impression count (total views including repeats) divided by reach gives the frequency (average views per person).
Formula
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- 1Reach = Unique accounts who saw the content
- 2Impressions = Total times content was displayed
- 3Frequency = Impressions / Reach
- 4Engagement rate = Engagements / Reach × 100
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What is Social Reach?
Social media reach is the number of unique accounts that see your content. Impression count (total views including repeats) divided by reach gives the frequency (average views per person)
How accurate is the Social Reach calculator?
The calculator uses the standard published formula for social reach. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.
What units does the Social Reach calculator use?
This calculator works with inches. You can enter values in the units shown — the calculator handles all conversions internally.
What formula does the Social Reach calculator use?
The core formula is: Reach = Unique accounts who saw the content. Each step in the calculation is shown so you can verify the result manually.
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