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Wholesale and retail margins represent the markups applied at each stage of the supply chain. Manufacturers sell to wholesalers; wholesalers sell to retailers; retailers add their margin.

Formula

Gross margin = (Selling price - Cost) / Selling price x 100

Guida passo passo

  1. 1Gross margin = (Selling price - Cost) / Selling price x 100
  2. 2Markup = (Selling price - Cost) / Cost x 100
  3. 3Keystone markup: retail price = 2x wholesale price (50% retail margin)

Esempi risolti

Ingresso
Manufacturing cost 10 GBP, wholesale price 25 GBP, retail price 60 GBP
Risultato
Wholesale margin: 60%; retail margin: 58%; total brand markup from manufacturing: 500%

Domande frequenti

What is Wholesale Margin?

Wholesale and retail margins represent the markups applied at each stage of the supply chain. Manufacturers sell to wholesalers; wholesalers sell to retailers; retailers add their margin

How accurate is the Wholesale Margin calculator?

The calculator uses the standard published formula for wholesale margin. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Wholesale Margin calculator use?

This calculator works with inches, percentages, watts. You can enter values in the units shown — the calculator handles all conversions internally.

What formula does the Wholesale Margin calculator use?

The core formula is: Gross margin = (Selling price - Cost) / Selling price x 100. Each step in the calculation is shown so you can verify the result manually.

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