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CPM Calculator

Cost per thousand impressions for ad campaigns

CPM / CPC Calculator

CPM (Cost Per Mille) is the cost to show an ad 1,000 times. The standard pricing metric for display, video, and brand awareness advertising campaigns.

  1. 1CPM = (Total spend / Impressions) × 1,000
  2. 2Total cost = (Impressions / 1,000) × CPM
  3. 3Impressions = (Spend / CPM) × 1,000
  4. 4Lower CPM = cheaper reach for the same audience
Spend $2,000, 400,000 impressions=CPM = ($2,000 / 400,000) × 1,000 = $5.00
PlatformTypical CPM
Facebook/Instagram$5–$15
YouTube$4–$10
Display network$1–$5
LinkedIn$20–$40
Connected TV$15–$30
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