learn.howToCalculate
learn.whatIsHeading
Attribution Model Calculator helps you measure the effectiveness and profitability of your marketing investments.
공식
Attributed Revenue = Sum of Credit Across Touchpoints
단계별 가이드
- 1Choose model (first-touch, last-touch, linear, etc.), assign credit
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
풀어진 예시
입력
3 touchpoints with linear model
결과
Each touchpoint gets 33.3% of conversion credit
피해야 할 일반적인 실수
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
계산할 준비가 되셨나요? 무료 Attribution Model 계산기를 사용해 보세요
직접 시도해 보세요 →