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CAC Ratio Calculator helps you measure the effectiveness and profitability of your marketing investments.

공식

CAC Ratio = LTV / CAC

단계별 가이드

  1. 1Divide customer lifetime value by acquisition cost
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

풀어진 예시

입력
LTV $1500, CAC $300
결과
CAC Ratio = 1500/300 = 5× (healthy: >3)

피해야 할 일반적인 실수

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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