learn.howToCalculate

learn.whatIsHeading

Tracks what percentage of customers from each signup cohort remain active over time. Measures product-market fit and customer satisfaction.

단계별 가이드

1. 1Group customers by signup month or year
2. 2Track activity status in subsequent months
3. 3Calculate % still active at each interval
4. 4Graph cohort retention curves
5. 5Compare across cohorts

풀어진 예시

피해야 할 일반적인 실수

• ✕Not separating churn by reason (price, product, competition)
• ✕Assuming current retention continues unchanged

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