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Impression Share Calculator helps you measure the effectiveness and profitability of your marketing investments.

공식

Impression Share = Impressions Won / Total Eligible Impressions × 100

단계별 가이드

  1. 1Check Google Ads columns for eligible impressions
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

풀어진 예시

입력
5000 won, 10000 eligible
결과
IS = 5000/10000 × 100 = 50%

피해야 할 일반적인 실수

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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