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Keyword Traffic Value helps you measure the effectiveness and profitability of your marketing investments.
공식
Value = Monthly Searches × CTR × CPC
단계별 가이드
- 1Enter search volume, CTR, and CPC
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
풀어진 예시
입력
5000 searches, 3% CTR, $2 CPC
결과
Value = 5000 × 0.03 × 2 = $300/mo
피해야 할 일반적인 실수
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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