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Tracks what percentage of customers from each signup cohort remain active over time. Measures product-market fit and customer satisfaction.

Водич чекор-по-чекор

1. 1Group customers by signup month or year
2. 2Track activity status in subsequent months
3. 3Calculate % still active at each interval
4. 4Graph cohort retention curves
5. 5Compare across cohorts

Worked Examples

Common Mistakes to Avoid

• ✕Not separating churn by reason (price, product, competition)
• ✕Assuming current retention continues unchanged

Frequently Asked Questions