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Cohort Retention ची गणना कशी करावी

Cohort Retention म्हणजे काय?

Tracks what percentage of customers from each signup cohort remain active over time. Measures product-market fit and customer satisfaction.

चरण-दर-चरण मार्गदर्शक

  1. 1Group customers by signup month or year
  2. 2Track activity status in subsequent months
  3. 3Calculate % still active at each interval
  4. 4Graph cohort retention curves
  5. 5Compare across cohorts

Worked Examples

इनपुट
100 start, 80 m1
परिणाम
80% retention

Common Mistakes to Avoid

  • Not separating churn by reason (price, product, competition)
  • Assuming current retention continues unchanged

Frequently Asked Questions

What's healthy retention?

Week 4: 50% good, 75% excellent; Month 12: 30-50% good, 70%+ excellent depending on industry.

How do I improve retention?

Improve onboarding, increase feature adoption, solve core problems, and build community.

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