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Cost Per Click (CPC) measures the average cost of each click in a paid search or display advertising campaign. The primary bidding metric in Google Ads and other PPC platforms.

Formule

CPC = Total ad spend / Total clicks

CPC: Total ad spend / Total clicks — Total ad spend / Total clicks

Stapsgewijze handleiding

1CPC = Total ad spend / Total clicks
2Max CPC bid determines auction position
3Actual CPC is often below max bid (second-price auction)
4Higher Quality Score reduces effective CPC

Uitgewerkte voorbeelden

Invoer

Spend $500, 250 clicks

Resultaat

CPC = $500 / 250 = $2.00 per click

Veelgestelde vragen

What is Cpc?

Cost Per Click (CPC) measures the average cost of each click in a paid search or display advertising campaign. The primary bidding metric in Google Ads and other PPC platforms

How accurate is the Cpc calculator?

The calculator uses the standard published formula for cpc. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Cpc calculator use?

This calculator works with inches. You can enter values in the units shown — the calculator handles all conversions internally.

What formula does the Cpc calculator use?

The core formula is: CPC = Total ad spend / Total clicks. Each step in the calculation is shown so you can verify the result manually.

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