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A CPM (cost per mille) calculator determines the cost of 1,000 advertising impressions or computes total campaign cost from impressions and CPM rate. CPM = (total cost ÷ total impressions) × 1,000. Typical CPM rates range from $2–$10 for display ads, $15–$30 for video.
Stapsgewijze handleiding
- 1Input total ad spend and impressions
- 2Divide cost by impressions
- 3Multiply by 1000
Uitgewerkte voorbeelden
Invoer
$5000 spent, 2 million impressions
Resultaat
$2.50 CPM
Cost per thousand impressions
Veelgemaakte fouten om te vermijden
- ✕Wrong parameters
- ✕Missing adjustments
Veelgestelde vragen
What does this calculator do?
Set parameters
How do I use this calculator?
Run calculation
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