learn.howToCalculate
learn.whatIsHeading
Gross Revenue Retention Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formel
GRR = (Starting MRR - Contraction - Churn) / Starting MRR × 100
Trinn-for-trinn guide
- 1Exclude expansion; only measure retained revenue
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Løste eksempler
Inndata
$100k start - $5k contraction - $5k churn
Resultat
GRR = 90000/100000 × 100 = 90%
Vanlige feil å unngå
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
Klar til å beregne? Prøv den gratis Gross Retention-kalkulatoren
Prøv selv →