CPC Calculator

Cost Per Click (CPC) measures the average cost of each click in a paid search or display advertising campaign. The primary bidding metric in Google Ads and other PPC platforms.

1. 1CPC = Total ad spend / Total clicks
2. 2Max CPC bid determines auction position
3. 3Actual CPC is often below max bid (second-price auction)
4. 4Higher Quality Score reduces effective CPC