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Margin Calculator

Gross margin and profit margin

Profit Margin Calculator

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A margin calculator determines gross profit margin, net profit margin, and markup for a product or business. Margin is the percentage of revenue retained as profit; markup is the percentage added to cost to reach the selling price.

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Tip: Target margin, not target markup. If you want a 40% margin, the markup is 66.7%, not 40%. Always work from the selling price down: Margin = 1 − (Cost/Price).

  1. 1Gross margin = (Revenue − COGS) / Revenue × 100%
  2. 2Markup = (Revenue − Cost) / Cost × 100%
  3. 3Net margin = Net profit / Revenue × 100%
  4. 4Margin and markup are NOT the same: 50% markup = 33% margin
Cost $40, Price $60=33.3% margin, 50% markupCommon confusion — they are different!
Revenue $500k, COGS $300k, expenses $100k=40% gross margin, 20% net margin
IndustryGross MarginNet Margin
Software/SaaS70–85%10–25%
Retail (general)25–35%2–5%
Grocery25–30%1–3%
Restaurants60–70%3–9%
Manufacturing30–50%5–15%
Healthcare40–60%5–15%

Fun Fact

Software companies have some of the highest gross margins in business (70–90%) because the marginal cost of delivering an extra copy of software is nearly zero. This is why software valuations are often 10–20× revenue.

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