Financial
PR Media Value Calculator
Calculate earned media value (EMV) from press coverage reach and CPM rate
PR value (Earned Media Value) quantifies the equivalent advertising cost of earned media coverage by multiplying reach by a CPM rate and applying a credibility multiplier.
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Tip: Track PR by leads and conversions, not just reach - vanity metrics do not pay salaries. Ask journalists to include trackable URLs or promo codes.
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Fun Fact
Nielsen research found earned media is 88% more trusted by consumers than traditional advertising - explaining the 3-5x credibility multiplier used in EMV calculations.
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