learn.howToCalculate
learn.whatIsHeading
Churn rate measures the percentage of customers or subscribers who stop using a product or service during a given time period. High churn destroys recurring revenue; reducing churn by just 1–2% can dramatically improve long-term revenue.
Przewodnik krok po kroku
- 1Count customers at the start of the period
- 2Count customers lost (cancelled, not renewed) during the period
- 3Churn rate = (Customers lost / Start customers) × 100%
- 4Monthly and annual churn compound — 5% monthly churn = 46% annual churn
Rozwiązane przykłady
Wejście
1,000 customers start · 30 cancelled
Wynik
3% monthly churn
Healthy for B2C; high for B2B
Wejście
5% monthly churn
Wynik
46% annual churn
Nearly half your base gone each year
Gotowy do obliczeń? Wypróbuj darmowy kalkulator Churn Rate
Spróbuj sam →