Conversion Rate Calculator
Conversion rate is the percentage of visitors who complete a desired action (purchase, sign-up, download etc.). It is the fundamental efficiency metric for digital marketing and e-commerce. Increasing conversion rate by even 0.5% can significantly increase revenue without increasing traffic spend.
- 1Conversion rate = (Conversions / Total visitors) × 100
- 2Revenue impact = (New CR − Old CR) / Old CR × Total revenue
- 3Improving CR from 2% to 2.5% on 10,000 visitors = 50 extra conversions
10,000 visitors, 200 purchases=2% conversion rateTypical e-commerce average
5,000 leads form views, 350 submissions=7% conversion rateGood for lead gen landing pages
| Industry | Average CR | Top performers |
|---|---|---|
| E-commerce (general) | 1–3% | 5%+ |
| B2B SaaS free trial | 2–5% | 10%+ |
| Lead generation | 3–8% | 15%+ |
| Email opt-in | 1–4% | 8%+ |
| App store (paid to install) | 25–30% | 50%+ |
🔒
100% Grátis
Sem registo
✓
Preciso
Fórmulas verificadas
⚡
Instantâneo
Resultados imediatos
📱
Compatível com móvel
Todos os dispositivos