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CPM (Cost Per Mille) is the price paid per 1,000 ad impressions. CPC (Cost Per Click) is the price paid each time someone clicks an ad. CPM is used for awareness campaigns; CPC is used for performance/direct response campaigns where clicks and conversions matter.

Fórmula

Effective CPM (eCPM) = Revenue / Impressions × 1,000 (publisher perspective)

CPM: Revenue / Impressions × 1 — Revenue / Impressions × 1

Guia passo a passo

1CPM: Impressions = Budget / CPM × 1,000
2CPC: Clicks = Budget / CPC
3Effective CPM (eCPM) = Revenue / Impressions × 1,000 (publisher perspective)
4CTR (click-through rate) = Clicks / Impressions × 100

Exemplos resolvidos

Entrada

£1,000 budget at £5 CPM

Resultado

200,000 impressions

£1,000 / £5 × 1,000 = 200,000

Entrada

£500 budget at £0.50 CPC

Resultado

1,000 clicks

£500 / £0.50 = 1,000 clicks

Perguntas frequentes

What is Cpm Cpc?

CPM (Cost Per Mille) is the price paid per 1,000 ad impressions. CPC (Cost Per Click) is the price paid each time someone clicks an ad

How accurate is the Cpm Cpc calculator?

The calculator uses the standard published formula for cpm cpc. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Cpm Cpc calculator use?

Enter values in the units shown in each input field. The calculator displays results in standard units and shows the calculation steps.

What formula does the Cpm Cpc calculator use?

The core formula is: CPM: Impressions = Budget / CPM × 1,000. Each step in the calculation is shown so you can verify the result manually.

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