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Calculates the cost to acquire one new customer across all marketing channels. Essential for evaluating marketing efficiency and ROI.
Guia passo a passo
- 1Sum all marketing expenses (advertising, content, sales staff)
- 2Count total new customers acquired in period
- 3Divide: total spend ÷ new customers
- 4Analyze by channel for optimization
Exemplos resolvidos
Entrada
$5000, 50 cust
Resultado
$100CAC
Erros comuns a evitar
- ✕Including overhead in CAC instead of direct marketing expenses
- ✕Not excluding retained customers from new customer count
Perguntas frequentes
What's a reasonable CAC?
Varies by industry; typically CAC should be recovered within 3-12 months of customer revenue.
How do I reduce CAC?
Improve conversion rates, focus on high-ROI channels, leverage referrals and organic growth.