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Facebook Ads ROAS Calculator helps you measure the effectiveness and profitability of your marketing investments.

Fórmula

ROAS = Revenue / Ad Spend

Guia passo a passo

  1. 1Enter total revenue attributed to Facebook and spend
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Exemplos resolvidos

Entrada
$8000 revenue, $2000 spend
Resultado
ROAS = 8000/2000 = 4×

Erros comuns a evitar

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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