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Press Release ROI Calculator helps content creators and influencers understand and grow their revenue and audience metrics.

Fórmula

ROI = (Media Coverage Value - Distribution Cost) / Distribution Cost × 100

Guia passo a passo

  1. 1Compare earned media value to wire service distribution cost
  2. 2Apply the formula with your actual platform data
  3. 3Track over time to identify growth trends

Exemplos resolvidos

Entrada
$2,000 coverage value, $300 wire cost
Resultado
ROI = (2000-300)/300 × 100 = 567%

Erros comuns a evitar

  • Using gross revenue without subtracting platform fees
  • Comparing metrics across platforms without adjusting for platform differences

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