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Retention Curve Calculator helps you measure the effectiveness and profitability of your marketing investments.
Fórmula
Retention at Day N = Active Day-N Users / Original Cohort Size × 100
Guia passo a passo
- 1Track daily/weekly cohort survival over time
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Exemplos resolvidos
Entrada
1000 day-0 users, 300 remain at day-30
Resultado
Day-30 Retention = 30%
Erros comuns a evitar
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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